The Flagship of Luxury

Cars are the main mode of transportation for the entire world; every country has people who rely on cars everyday to go everywhere. A big range of cars exist, from old beaters to luxurious spaceships. An example of these luxurious cars is the Rolls Royce Ghost.

In 1906 two entrepreneurs by the name of Charles Rolls and Henry Royce founded the Rolls Royce ltd. Company. The first Rolls royce car they made was a two cylinder car that was then presented at the Paris Salon in 1904. They first opened a factory in Derby, England in 1908. They later founded another one in an old factory that was closed down during the Great Depression in Massachusetts. Around the same time period, in 1931, they acquired Bentley Motor Company, which led to both car brands, Rolls-Royce and Bentleys, to be virtually identical in nearly all aspects. These similarities lasted from WW2 until 2002; 2002 being the same year that they were bought by BMW.  

Currently the Rolls-Royce brand produces three cars: the Ghost, the Wraith and the Dawn. The Ghost was announced in September 2006 as a new four-door sedan that was smaller than previously produced cars. Currently the Ghost cost around 311k dollars at retail. It features authentic leather seats, and an aluminum outside all hand assembled. It also features 563 of horsepower with an average of 12 miles per gallon in the city and 18 in the highway, making it a poor car in regards to fuel efficiency. It has maximum of 250 km per hour or a bit over 150 miles per hour. It has a seating capacity for 5 people and has a start/stop button, voice control, touch screen and automatic climate control. Overall it is a comfortable, luxurious cruising car that fits a medium sized party and is capable of getting said party anywhere relatively fast.

Though not the best performing car in the world with its lack of high top speed and fuel efficiency, it still is what some could call the “flagship of luxury”. If you know luxury cars, chances are, you know Rolls Royce.

The Intro

The Lux Blog: Point A to Point B in Style

The car is a long time wonder of the world that changed the way everyday life operated. It allowed for people to reach point B from point A in a faster, more convenient way than ever before. However, the car didn't stop there. Ambitious automotive manufactures decided to make a change within the automotive world that would forever change the way people perceived automotives. This was done by the creation of the exotic/luxury car. This new development made everybody move from the common goal of achieving purchasing your everyday average car, but made everyone dream of purchasing these luxury machines that so defined wealth in the nation and throughout the world. Decades later, these high class cars still litter the streets of cities and wealthy areas across the world inspiring all that lay eyes on their machines of wealth with the message, "If you work hard, you too could own this."
In the many decades, a lot has changed with these machines. They have become more expensive, more stylish, and a whole lot faster. Automotive manufacturers have never stopped striving to best their competition through persistent improvements upon their vehicles. Over the course of this blog series, I will discuss several different aspects within specific cars that define the luxury nature of the cars, and that set them apart from the mundane cars most people are used to. However, I feel that is right to start off the series with a more historic view on automotives.

Early Automotives:
In the early 1900's the car was a relatively new invention that had permanently changed the world. With such cars as the surprisingly inexpensive Model T, people with low levels of cash were still able to get their hands on these hot new inventions. However, where there is something on the cheaper side, there is always a market for that same thing on the expensive side. Hence, the luxury automotive was born. Most of the vehicles pre Model T era were very expensive due to the assembly line style of manufacturing not being utilized until later. However, after the assembly line had been utilized, some car manufacturers still insisted on using the old process. This old process defined the means of luxury
manufacturing for generations to come. These styles of manufacturing had to bring a new touch to the table to make sure they were more than competitive with the cheaper assembly line created automotive. This entailed creating special luxury touches to the vehicles such as gold, diamond, and other resources to the car to give them a more expensive look. Not only that, but they made sure to use top quality materials within the vehicle such as wooden dashboards and leather seats. This gave the cars an exterior look of luxury but also an internal look.

Current Automotives:
Into the modern era of car manufacturing, the quality, speed, and price have gone exponentially high within luxury cars. Modern technological developments have allowed for cars to be priced at a stunning multi million dollar range, and fly to speeds of over 250mph. However, in modern day luxury vehicles, speed is not the only factor affecting the price of a car. Such companies like Rolls-

Royce, Bentley, and Maybach have made significant strides in creating the most comfy vehicles to have ever existed while allowing such premium technology that most people would not even be able to afford the center console in itself. However, within both the stylish luxury cars and the fast luxury cars, technology is a very prevalent point of focus. Most cars considered luxury are often the trend setters for innovation within cars. Such examples of the most famous trendsetters are BMW and Mercedes Benz. Especially in today's society the kind of car a person drives is very synonymous to the level of wealth that a person has, and when that can be said about anything, you know for a fact that it is a defining characteristic of luxury.